Instagram and Pinterest, Your Visual Marketing Tools - 12/19/2019 - C1000 

Who Should Attend?
Start-ups and small business owners interested in using Pinterest or Instagram to promote their business and learning how to create ads for Instagram and Pinterest

Overview

As small business executives, you understand the importance of your presence on social media. Because your time is limited, you may want to ask yourself which social media platform is best for your business and situation. This workshop will focus on the two most vision-centric platforms--Instagram and Pinterest--the differences between them and which is most appropriate for your own business, based on your social media objectives.

For Pinterest and Instagram, we’ll discuss best practices for your business account, posting/content strategy, ways to organically promote your business and how to create effective ads. You will leave with an understanding of the difference Pinterest and Instagram, and how to use each platform to promote your business both organically and through paid posts.

At the end of the workshop you will have the knowledge to:

• Differentiate between Instagram and Pinterest
• Define Best Practices for Instagram and Pinterest business accounts
• Identify what types of subject matter work best on Instagram and Pinterest
• Describe how to create content for Instagram and Pinterest
• Summarize what types of ad can be created on Instagram
• Outline how to create ads on Instagram and Pinterest

Facilitator:  Jim Alles

 Chief executive with e-commerce background and experience;
 expertise in computer systems and software programs, and
 web design, specifically for increasing revenues.
 A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.

Instructor:  Felicia Lin

Felicia Lin is a social media strategist and author, who writes
and speaks frequently about social media through her website and the events she organizes and hosts. Her website, www.felicialin.com, offers social media advice online. She frequently consults on the topics of social media and crowdfunding strategy. She raised over $15,000 through crowdfunding for her current book project, the memoir of Su Beng, a Taiwanese revolutionary, activist and historian.

Workshop Fees:  Online registration $59. Walk-ins $69.

There is a $10 discount on all Student and SEAP registrations 
(valid ID must be presented at the door; bring SEAP form to workshop).

There will be no refunds for this workshop
unless SCORE NYC cancels it.

Please remember:

(1) Monitor your emails for any updates to the date/location/time.

(2) Our workshops are PAPERLESS, so you’ll receive an email the day before the workshop linking you to our handout. You should print it out or load it onto a laptop or tablet for viewing.

(3) Bring your cell phone as you will receive an email with a link to your workshop evaluation form. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.