Affiliate Programs are a simple concept, conceived to take advantage of the many natural assets a business (owner) has built up over its life, but which may not be fully utilized. This session will show you why it is desirable and how it is possible to systematically leverage these valuable assets.

SESSION OUTLINE:

• What is the best kind of marketing?
  • Why?
• What causes you to give referrals?
• Who does this now?
• What do they expect in return?
• Who/What kind of firm should be using this marketing concept?
• How can you actively promote referrals?
• Why a formal program?