Establish A Social Media Marketing Blueprint: The Message Is In The Numbers

Module 4: Social Media Analytics

How can you evaluate a social media campaign? From this workshop, you'll understand the tools designed to help you measure the success of your Facebook, Instagram, or digital media campaign and learn about seasonal marketing as a tool to build brand loyalty.

This workshop is the last in a series of four modules that will be offered by SCORE Boston. All workshops in this series are presented by Dr. Da Graca. You do not have to attend earlier modules to attend this one. But there will not be a review of earlier modules in this module. The social communication manual has been rewritten!

As clients and constituents alike purchase products and services differently, the strategies and techniques you employ to target them are continuously changing. This new way of attracting customers presents both a challenge and an exciting opportunity for adaptation in a Web 2.0 world. This workshop explores the latest emerging social media technologies that will help you understand the fundamentals of digital marketing.

  9:30 - 10:00  Registration and Networking
10:00 - 12:00  Presentation

Presenter:  Dr. Allana Da Graca is a Part-Time Lecturer for the College of Professional Studies at Northeastern University. She teaches students how to Leverage Digital Technology with innovative strategies and techniques that help students become informed decision-makers in in the digital realm. As the founder of Turning On the Lights Global Institute, Inc., Dr. Da Graca creates digital courses to help individuals reach their personal and professional goals. She has a Master's degree in New Media from Emerson College and an Doctorate from Capella University. Dr. Da Graca has taught graduate learners at Walden University and Lesley University to name a few. Dr. Da Graca is the recipient of the Robert C. Ford Fellowship (2007-2009), Bunker Hill Community College MLK Leadership Award, Chahara Foundation Grant, Talented Minority Scholarship, Massachusetts Governors Alliance Task Force Recognition (Youth Leadership), Unifacs Brazil Business Week Appreciation, and more