Where
This is an online event.
Presenter: Cliff Ennico
Cliff Ennico (www.cliffennico.com),a nationally recognized small business legal and tax expert, is best known as the former host of MONEYHUNT on PBS. An attorney and small business consultant based in Fairfield, CT, he has helped launch over 15,000 businesses. He is the author of 16 books, including "The eBay Seller's Business Answer Book", "The eBay Seller's Tax and Legal Answer Book" and “The Crowdfunding Handbook: How to Raise Capital for Your Business Using Equity Funding Portals”.
SCORE Fairfield County
SCORE Fairfield County
203-831-0065
score.fairfieldcounty@gmail.com
Marketing the e-Commerce Business Webinar
A free SCORE webinar series
In this fast-paced, entertaining program, you will learn the right online and offline marketing strategies for an e- commerce or Web-based business, including a retail business on eBay or Amazon.
You will learn:
- The difference between “push” and “pull” marketing
- The four things every e-commerce business needs onits website
- “Pay per click”, SEO, e-mail blasts, and affiliateprograms (oh my)
- Generating favorable product reviews without payingfor them
- Social media marketing strategies that actually work
- Taking advantage of eBay’s and Amazon’smarketing resources
- Guerrilla marketing tactics (if you’ve got the guts . . . )