How to Grow Your Business with Digital Marketing

What’s the ROI of your digital marketing dollars? In this workshop, you’ll learn the strategies that
will help your business grow and scale by utilizing integrated marketing strategies that focus on
maximizing marketing results and optimizing your Return on Investment.
We’ll go over the basics of digital marketing (earned, paid, owned) and how to create a
customer-centric approach to your campaigns. Most importantly, you will learn the key metrics
you’ll need to track for growth and success.
We’ll cover:
 The basics of today’s digital landscape: Search Engine Marketing (SEO and PPC),
Display Advertising, Social Media Marketing (Facebook, Instagram, Linkedin, and
upcoming platforms), and Mobile Advertising.
 The future of digital marketing and how the latest trends will impact your business.
 How to promote your business effectively online based on your business goals and
buyer personas in order to create strategies that are integrated, relevant, personalized
and customer-centric.
 How to create an automated Online Traffic Lead Generation System for your business
that attracts, converts and retains more of your ideal customers.
 Evaluate the best tools to help support marketing strategies to help you track and
measure your return on investment to maximize marketing strategies and optimize ROI.
At the end of the workshop, you will leave with an Action Growth Plan you need to start
achieving your goals with Digital Marketing.

Cost
Fee: $35 for online pre-registration; $50 at the door. PayPal or credit card accepted with advanced registration. Only credit cards accepted at the door.

Veterans: Please bring your SCORE voucher and register at the door.