When

Thursday, February 20, 2020 from 6:00 PM to 7:30 PM CST
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Where

Memphis Central Library 
3030 Poplar Ave.
First Floor
Memphis, TN 38111  

 
Driving Directions 

Contact

SCORE Memphis 
SCORE Memphis 
901-544-3588 
scorememphis@comcast.net 
 

Simple Steps (4) - Sales and Marketing 

This is part 4 of the series of Simple Steps to Start your Business. You will learn about Sales and Marketing basics including product and services description, competition, pricing strategy, target markets and channels, Marketing strategies, Sales management, keeping and engaging your customers and much more.

Dave is the Managing Director of MidAmerica Marketing Partners and Strategist for the MartechTeam.  As a Data & Digital Strategist he has worked with Fortune 500 companies for over 20 years. He has focused on driving revenue growth using the latest tools in technology in both online and offline marketing. 

Today, Dave applies his skill as a Consultant and Data Strategist working with companies to use their Customer Data and Marketing Databases more effectively.  He has helped companies segment their customer data, so they are better able to drive incremental revenue while reducing expenses. Additionally, he provides consulting and strategy in the areas of acquisition, retention and cross-sell marketing for both B2C and B2B data.