Using Email Marketing to Grow Your Business

Despite some naysayers, email marketing is not dead. I repeat, email marketing is not dead. If you take correct steps to write an email people want to open, the results will speak for themselves. For many companies, it is THE most effective methods for engaging target audiences and generating the highest ROI.  It remains the backbone of digital marketing.

The email marketing landscape and strategies have changes over the years.  If you know the tricks and tools, you can create marketing emails that generate sales and profits.

During this introductory workshop to Email Marketing, we will walk through the importance of email marketing in your buyer's journey and where email fits into your marketing strategy. You will learn the components of what goes into setting up your email systems, be introduced to different types of email series, how marketing and sales align, frequently asked questions, and next steps.

Workshop outline:

The Basics

• Intro to Email Marketing – Strategies for Your Industry
• Metrics to Expect (Opens, Clicks, Unsubscribes, etc)
• Reaching the Inbox (Avoiding Spam Boxes)

Content

• Importance of Designing for Mobile Devices
• Best Practices for Writing Content
• Testing

Automation & Technology

• Automating Emails to Increase Efficiency
• Aligning Email Marketing and Sales
• A Review of Technology Options

Wrap Up

• Tips to Keep in Mind
• Frequently Asked Questions

After leaving this workshop, you will walk away with clarity on:

• What email platform is best for your particular needs
• Understanding what email series types are best for your business
• Where email fits into your marketing strategy
• How to align social media, search engine marketing, and email marketing
• How to align sales and email marketing
• How to write content that gets a response

Presenter:

Chris d’Eon, Marketing Consultant : With over 20 years marketing experience, Chris has been responsible for Internet, Mobile, Radio, TV, Catalog, Direct Mail, Print and Brand advertising. Prior to being a marketing consultant that helps dozens of companies implement innovated, cost-efficient, scalable marketing programs, Chris has held the following senior management roles:

• VP Marketing at Pathway Genomics (Founders Fund-backed)

• Senior VP at RealAge.com (the largest health database in the world, purchased by Hearst, Inc)

• Original VP Marketing ProFlowers.com (public, then bought by FTD)

• Direct Marketing Manager at Intuit's TurboTax

He has also taught marketing at EvoNexus (startup incubator), WeWork, San Diego State University, Cal Poly and Pt Loma Nazarene.  He is the past president of the San Diego chapter of the Direct Marketing Association and has received the The Margaret Sellers Award as marketer of the year.