What's Behind Your Logo -
Developing and Nurturing a Brand!
From Apple-to-Uber to a one-person business -branding is essential for success.
This workshop delves into the development and management of a Brand. Building a Brand which turns consumer needs into wants is a necessity in today's very competitive business environment.
What will be covered:
- 7 Step Development of a Brand - Brand Storytelling & Narratives
- The Company Vision & the Company Brand - Why They Are One
- Developing & Design of a Distinctive Logo
- The Brand as 'The Promise' to Engage & Collaborate with Customers
- Building Brand Equity ....... and more
This workshop is a MUST for anyone owning or planning to open a business!
*** Free ***
Free parking
Presenter
Jim Lavorato currently manages a company associated with the motion picture industry. His past experience includes senior executive postions at a money-center bank, high-tech firm, and consumer products manufacturer. He is also a contributing editor for "ScreenTrade" magazine and authors a blog on the cinema, "Cinema Mucho Gusto."