Pricing For Small Business Profitability

When

Wednesday, January 8, 2020 from 6:30 PM to 8:30 PM EST
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Where

Bergen County Building
One Bergen County Plaza
Room 460
Hackensack, NJ 07601

 
Driving Directions 

SCORE Contact:

Curtis Springstead, 973.768.1252
curtis.springstead@scorevolunteer.org

 

Workshop Presenter:

 Keith Whelan, UCEDC, kwhelan@ucedc.com

(908) 527-1166 x31

Fees:

$10 Online Registration

$20 at the door

 

One of the most difficult decisions business owners face is how much to charge for their product or service.  Understanding which price points motivate or dissuade consumers from purchasing is key to setting the right price.  During this workshop we will focus on the following:

  • Types of pricing strategies
  • Finding your break-even price
  • Determining cost structure
  • Marketing impacts on pricing

The workshop includes an interactive activity that helps participants determine their business’s cost structure and how it relates to their pricing.

Common issues facing entrepreneurs that this workshop will address include how to make sure the price for your product or service is optimized for both you and the customer and how to take competition into account when making pricing decisions.

This workshop includes a presentation on best practices and process for pricing, and plenty of open Q&A time with the presenter and other participants.

By taking this workshop, you'll gain an understanding of how cost structure affects pricing, how to link marketing efforts to your pricing, and how to use your pricing model as a tool for growth.  

Your Instructor

Keith Whelan is a training and mentoring officer at UCEDC, a statewide nonprofit economic development corporation that provides loans to startup and growing businesses, government contracting assistance, and training workshops to entrepreneurs and small businesses.

Prior to joining UCEDC Keith held various marketing and business development positions at HSBC and also established businesses in the B2B lead generation and financial literacy fields.  He served as lead consultant at the Middlesex County SBDC and has been a SCORE volunteer for the Northwest NJ chapter since 2012.

 

 

Libby B. Varghese is a seasoned Registered Patent Attorney with years of experience handling matters related to Trademark Law, Copyright Law, and Corporate Intellectual Property Due Diligence. 

Ms. Varghese has filed, prosecuted and obtained numerous patents in the U.S. and abroad on behalf of a wide array of clients ranging from individual inventors to large-scale corporations. 

Ms. Varghese counsels clients in all phases of seeking and obtaining a patent. Whether a client needs to evaluate an idea to see if it is patentable, to determine whether to file for protection in the U.S. Patent and Trademark Office (USPTO) and/or foreign patent offices, or to defend a patent application or an issued patent before the USPTO, Ms. Varghese guides clients through a complicated patent system. Ms. Varghese regularly assists clients in the preparation, filing and attainment of utility and design patents. She also handles reexamination and reissue of patents.