CUNY on The Concourse
2501 Grand Concourse, 3rd Floor
Bronx, NY 10468
Near Fordham Road, 191st Street
B, D or 4 Train to Fordham Road
DURATION: 3 hours
EVENT OVERVIEW
Do you want to know more about creating your own digital marketing strategy? What are the first steps you need to do to make your digital campaigns work and be successful? Do you need the right online tools to execute that strategy online? There 3 major stages in Digital Marketing: Planning, Execution and Analytics. We’ll talk about each of these steps to help you develop your own Online Strategy.
Just researching what is out there on your own may not be enough. Rather than exploring cookie cutter solutions, you may need to have an expert to guide you about marketing your own brand successfully online.
Led by a digital marketing professional, this workshop will help you to determine your ideal digital marketing mix. It will expose you to the online tools to use for Market Analysis, Planning, Executing and Improving your online performance.
WHAT YOU WILL LEARN
By the end of this workshop, you will have the knowledge and resources to:
WHO SHOULD ATTEND?
Small business owners and start-ups who want to develop or implement a digital marketing strategy.
AGENDA
10:00-10:15:
Introduction
10:15-12:00:
Digital Marketing Channels and Mix. Search, Display, Social and Mobile Advertising
12:00-12:30:
Online Tools for Your Strategy
12:30-1:00:
Digital Marketing Analytics
Instructor:
Ethan Tishchenko
Ethan has 18 years of Sales & Business Development experience within multiple industries and countries. Has a proven history of leveraging effective interpersonal skills to secure profitable contracts and managing teams of more than 500 professionals. Being Certified ScrumMasterŽ implemented sales change management across multinational companies using Agile principles.
Mr. Tishchenko is a former Executive of the largest worldwide companies. Expert in Enterprise Sales, Business development and Digital Marketing. Experience in Telecommunications, Logistics and E-commerce.
As a business consultant Ethan has helped numerous start-ups, entrepreneurs and small businesses grow and become more profitable by developing Digital marketing and Sales strategies.
Mr. Tishchenko is a graduate of Antwerp Management School in Belgium with the Executive MBA degree. As well graduated several Digital Marketing programs in MIT in Boston. Ethan enjoys triathlon, wake-boarding, cross-country ski and sailing.
Workshop is free, underwritten by SCORE in partnership with the Small Business Development Center and Lehman College.
Registration is limited to the room capacity, so register early.
Please Remember:
(1) Monitor your emails for any updates to the date/location/time.
(2) Our workshops are PAPERLESS, so you’ll receive an email the day before the workshop linking you to our handout. You should print it out or load it onto a laptop or tablet for viewing.
(3) Bring your cell phone as you will receive an email with a link to your workshop evaluation form. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.