The way consumers shop and navigate online is changing constantly,  and so are the management tools and strategies.  Business to Consumer (B2C) strategies, platforms and software are the heavy lifting required for success in the B2C marketplace.  Your product or service is the easy part -- not the other way around!

B2C marketing is rapidly growing and creating opportunities for many entrepreneurs, but it is plagued with misinformation, half-truths and outdated practices and consultants.  Because B2C relies heavily on computer competency, the strategy and execution are often outsourced or left to a computer staff -- often a bad move.

As the owner and strategic thinker of your company, you need to be informed, fully understand, and execute the B2C strategies that make sense for your brand. 

In this boot camp-style workshop you'll learn about:

• best practices to being a successful B2C marketer
• best web platforms and what is "software as a service' (and why it matters)
• most commonly used apps that run on the back end of a website and what they do
  
• primary marketing tools for online marketers
  
• analytics and tracking
• Amazon
  

Cost $29.95

Presenter Andrés Gallegos is President and CEO of Z-CoiL® Footwear. He originally wrote the business plan in college, then later started the company in 1995 in Albuquerque with his father, Al Gallegos, the inventor of the conical coil shoe. Andrés grew the business from a few trunk car sales to over 500 stores and distributors by 2005. He initially raised $1million in a private offering mostly to family and friends, then later had the idea of trading shoes for stock and raised another $5 million in a public offering. He directed the company from initial patents to a nationwide franchise plan and over 65 employees at the headquarters. Then Andrés led the company through the retail downturn to online sales, which are now 75% of the company’s revenue. He was named NM SBA Small Business Man of the Year 2006.

SCORE Albuquerque helps small businesses grow from start-up through maturity by providing lifelong learning opportunities for business owners.  Clients develop their own path to small business success by accessing one-on-one mentoring, workshops, Q&A sessions, Business Owners Councils, and a national network of resources -- all at no- or low-cost.  Our team of experienced entrepreneurs, business owners, corporate executives and managers are trained, certified mentors who help clients gain clarity to take the next step. SCORE is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. In New Mexico, SCORE also has chapters in Santa Fe and Las Cruces.