Digital Marketing Essentials I: Websites and SEO

Whether you're just starting your company or have been in business for a while, this workshop will help you to create an effective website for your small business. Learn key factors for a successful website to enhance your company's image and help convince potential customers to choose your products or services.

You'll also learn how to do search engine optimization (SEO) on your website to bring in more potential customers.

Although it's not required, it is suggested that potential attendees take our Small Business Marketing workshop before taking this workshop, which focuses on website logistics rather than on your brand and marketing message itself.

This FREE workshop will cover the following topics:

Basic requirements for a website (domain name, content, hosting service)
Discussion of leading website solution vendors
Pros and cons of using Wordpress to build your website
Tips for business owners planning to hire a website developer
Special considerations for setting up an eCommerce website
How to customize your Google My Business listing
Search engine optimization basics

This event is presented by SCORE Seacoast in partnership with our sponsor TD Foundation.