Website Basics: Plan Your Website
This workshop will review:
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Creating your website strategy
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Mapping out your customer's journey
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How to build your sitemap and wireframe
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Getting started with copy and design
A website is not only the place for customers to learn about your business and potentially make purchases, it is an asset for your business. This workshop will review basic tactics and strategies to help improve awareness of your brand, drive traffic, convert leads, and encourage sales.
Presenter: Audra Carpenter
Audra has been knee-deep in the Internet marketing space since 2009 and has experienced it all. She has a full-service consulting, speaking, and marketing agency and has helped startups, solo-entrepreneurs, and Fortune 500 companies. She has also been an advisor in numerous entrepreneurial programs, including the University of Baltimore.
Audra has professional experience as a Business and Marketing Strategist, with emphasis on Social Media and Internet Marketing. She trains, speaks, and coaches in a variety of industries, such as real estate, retail, and Internet. She is also involved in product development, such as product sourcing, research, private label, Amazon, and Shopify.