Search Engine Optimization (SEO) Techniques - VIDEO CLASS - 05/05/2020 - C0405
Build Your Website to be Found Organically
This class covers basic and more advanced information on developing and managing a website for better search engine optimization performance on Google, Bing and others. An effective website that has been optimized can generate more visitors and leads without advertising.
The attendees will learn about how search engines work, what criteria a search engine evaluates on a web page and website, and how a website owner can make their pages more appealing for organic listings. Techniques to be covered include use of keywords, meta-tags, linking, and site organization.
The class will cover best practices, set expectations, as well as dispel myths around “what is SEO”.
Due to the advanced nature of the class, attendees should have a live site on the Internet and understand the basics of website development. Attendees’ websites may be selected for analysis and in-class recommendations for improvements. Ideally, attendee sites have Google Analytics or other metric tools active on their website.
Note, this is not a course on designing or programming websites, nor is it intended to teach someone how to start an SEO business.
Key Topics:
- Establish website goals
- Understand search engine results pages (SERP’s)
- How search engines work
- Dispelling SEO myths
- Top website evaluation points
- Keyword development
- Use of content and website organization
- On-site and off-site linking
- Best practices in tagging
- Role of Social Media and Advertising on SEO
- Expectations and budgeting
Learning Outcomes:
- Planning and execution of an SEO friendly website
- Effective content design and creation
- Correct linking, directories, citations
- How to measure results
Comments from Attendees:
- ”Thanks for a great class, information and slides”
- “This class was very helpful for our planning of online internet marketing activities”
- “Thanks for explaining a very tricky topic!”
- “Lot’s of things I can use to improve our website right away!”
Registration Information
Registration Fee: $55.00
Veterans: Free admission is available for this class. Click Here for details.
Walk-ins: If space allows, you can register at the door and pay via PayPal or cash.
Be sure to complete registration fully. Print out the ticket and bring it to class as proof of payment or save the confirmation email on your mobile device and bring it with you.
Seating is Limited. This class begins promptly so please arrive 15 minutes earlier to sign in and get seated.
UPDATE: This class will be offered by video conferencing only. The link to join will be sent to you with your registration confirmation.
If you have trouble registering, send an email to info@svscore.orgSpeaker for this class
Kevin Dean
Kevin’s approach is to find the best Internet Marketing approach for his customers. With 15 years of Internet Marketing experience and 20 additional years in business management, his experience provides him with the background and knowledge needed to see opportunities in today’s fast-paced online environment. Certified in both Google Ads and Search Engine Optimization (SEO), Kevin discusses and instructs on the latest topics and options available to businesses like yours.
Kevin’s seminars are interactive, fast-paced, and fun, chock-full of examples. The student will receive facts, caveats, and methods of measuring ROI so students can put their knowledge to use immediately.
