SCORE Chester & Delaware Counties Digital Workshop
A No-Nonsense Primer for Winning at Digital Marketing in 2020
On one hand, executing a beginner marketing strategy can be relatively easy and intuitive. On the other, there are so many marketing options and conflicting opinions, that it quickly becomes difficult to know where to start, what’s going to be effective, and how to conserve your most precious company resources - your time and money! Moreover, small businesses investing in marketing quickly find that the landscape is fiercely competitive and standing out is much harder than it seems.
If this sounds familiar, this marketing workshop is for you!
The Sessions:
Session 1: Why Your Brand is More than a Logo and Critical to your Success
Elements behind building a sustainable and modern-day brand that focuses on messaging and creative to tell your full story
- How to determine who your audience is and simple ways you can connect with them to build your brands trust
- How to translate your brand messaging into impactful creative and tips to always keep yourself on brand
- Mini Exercise: Create your perfect brand one-liner
Session 2: Prioritizing your Digital Marketing Efforts
- The pros and cons of marketing media
- What’s old is new again, the “buyer’s journey”
- Challenging the hypothesis that Content is King
- What Google cares about in 2020 (what your SEO company isn’t telling you)
- Mini Exercise: How to do keyword research better than your SEO company
We are even including some pre-workshop learning resources and some post-workshop learning resources.
