Where
Dublin Entrepreneurial Center565 Metro Place South
1st floor Networking Room
Dublin, OH 43017
Driving Directions
Marketing Your Local Business Online
Customers don't rely on the yellow pages anymore. They turn to Google instead. This workshop is designed to help local businesses learn how to achieve maximum visibility and to optimize your website, to drive more traffic (web traffic and foot traffic) to your business.
This Workshop Is For You If:
You are a Central Ohio business owner (currently in business) who makes in-person contact with customers, either at the customer’s location or at your business location. If you only sell online, this workshop is not for you.
You’ll Learn:
- How customers look for businesses that can solve their problems.
- How search engines like Google operate at a local level.
- The importance of having a mobile-friendly website
- How to use FREE tools from Google and others to land on search results page #1
- Create, manage and maintain FREE local directory listings
- Why getting customer reviews should be a major business goal
- The importance of keeping your business name, address and phone number consistent across the web
- Why Local SEO (search engine optimization) is critical to your success.
- Why & how to get links from other local companies
Free Workshop Tools & Resources
In addition to dozens of valuable resource links, everyone will receive:
- 50-page workbook with instructions for implementing what you’ve learned
- Google My Business best practice worksheet
- List of the top 30 FREE directories
- “How To Conduct Local Keyword Research” guide.
Our Speaker: John Rhind
John is a creative marketing communications leader with over 35 years of experience. He’s helped dozens of Fortune 500 companies build strategic marketing programs that combine digital and traditional marketing approaches to deliver measurable results. John is a Certified Inbound Marketing Professional, has a Bachelor of Science from the Scripps School of Journalism / Public Relations at Ohio University, is an active community volunteer, and is one of our Columbus SCORE volunteer mentors.
Parking is free. Pre registration is required with a $20.00 fee. You may bring one guest for free. Select the PayPal payment option to pay with credit card or PayPal account.
All Veterans recieve a $10.00 discount. When registering enter the discount code VETERAN. A valid ID will be required at the door.