Building a Business Model and Business Case - CANCELLED - C0243

A strong business model is a roadmap for your venture. It provides the business case that you need when meeting with investors and other experts that might help you reach the next level. It will contribute to your long-term success and help you avoid costly mistakes for your business. In this class you will learn about the LEAN CANVAS approach to creating a business model including:

• How to describe the elements of your business:

Ideal Consumers and/or Customers

Product Attributes

Product Benefits

Marketing and Sales Strategies

Value Proposition

•How to prove your hypotheses from Step 1. For example, discussions with potential customers, suppliers, distributors and others are helpful data points in validating your thinking around your business model.

We will walk through the use of this tool using a real business opportunity resulting in a single page description of all the elements. This method of attacking the development of a business can save immense amounts of time “wandering through the wilderness”. It’s quick and will help you find and focus on the critical assumptions that you have made and to pivot from if they are proven wrong.

A strong business model is a roadmap for your venture. You will learn about the LEAN CANVAS approach including how to describe the elements of your business (customers, product attributes, benefits, marketing & sales strategies, value) and how to prove your hypotheses. Learn how to use this powerful tool to create your business model.

Click below to register.