Understanding business data based on consumer behavior and economic trends can help to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Conducting market research, analysis and positioning reduces risks for startups and established businesses alike when making crucial product, target and marketing decisions.
Understanding how to navigate and gather demographic information allows you to better grasp the opportunities and limitations of your target customers. Identifying your target’s demographic information (age, income, household size), interests, and other relevant data will help you launch and grow your business.
In this workshop you will learn:
By focusing your business idea, vision and mission with the analyzed data, it will lead to a business profile which define your market planning and strategy.