Marketing Your Products and Services

Marketing is an important part of any successful business and is something that requires constant attention for businesses of all types and sizes.  Too often a business is either started or trying to grow without a well-reasoned marketing plan.

This workshop will provide information on what works and what may not work so well.  The following are the key elements of a good marketing plan:

• Strategy:  What are you trying to accomplish?
• Product Descriptions: What makes your business and/or products unique?
• Ideal Customer:  Who are you trying to reach with your marketing?
• Competition:  Who are you up against & how do you compare?
• Pricing:  What do you charge & why?
• Advertising & Promotion:  How will you reach your target market?
• Budget:  How much money will you spend & on what?
• Existing Customers:  Does your marketing plan address repeat business from current customers?
• Action items:  What tasks do you need to accomplish to meet your marketing goals?
• Measurement:  Do you have a way to measure what results you have achieved & where you can improve?
• Forecasting Sales & Margins:  What is the expected outcome?

Your Presenter - Steve Veazey

Steve is a member of SCORE Oxford Hills. Steve’s expertise in business planning and management fits well with the elements of marketing important to small businesses. While working full time in a professional services business for 20 years, Steve was responsible for finance and operations, including marketing.