Finding Customers / Marketing Your Idea (Oakland)

This event has been cancelled!

Another presentation of this workshop is scheduled for April 23rd. You can register for that workshop here. You can also apply any fee you paid toward that class. Contact us for more information.

Led by SCORE Industry Professional: Leslie William Perttula

Workshop Fee ($40)

Finding Customers / Marketing Your Idea

Generating revenue for any business is all about marketing and sales, and that’s the focus of this workshop. 

• The importance of your business idea
• The four P’s of marketing your business idea (product/service, price, place and promotion) and why they are important
• How to identify your target market and reach these prospects, including use of market research to help you
• How to craft a differentiated marketing message
• How to develop sales forecasts for your financial projections
• How to put it all together into a successful marketing plan

Taught by SCORE business professional:

  Leslie William Perttula  – helps clients set up low cost market research including questionnaire design and analysis of results and understanding marketing and market research. He helps clients reach potential customers and retain these customers whether they be local, national or international, and advises clients on internet marketing: SEO, PPC, social media. Leslie has his B.A. from Williams College; an M.B.A.from UC Berkeley; and a PhD from Golden Gate University.