YouTube: Why, How, When
SCORE Contact:
Matt Headington
matthew.headington@scorevolunteer.org, (917) 597-1031
Workshop Presenter:
Frank Farrell
frank@cvpnj.com
732-299-9811
Fees:
$10 Online Registration
$20 at the door
Why attend this workshop?
A small business owner needs to understand the importance of free social media channels such as YouTube, Linkedin, and Facebook. Producing an about me video is a very powerful tool.
We'll address:
Continuing to market your business as you did 20 years ago just doesn't work and having to ask your teenager how to do social media is not a real strategy.
These marketing tools don't have to be mysterious or out of your reach. Learn some simple best practices and strategies to uplevel your marketing.
Activities and/or materials included in this workshop:
Our instructor Frank Farrell will share examples and hard learned lessons about the value and process for creating effective video to grow and prosper in your business. The emphasis will be on using just a smartphone to add compelling video to all your marketing efforts.
Benefits and/or outcomes of taking this workshop:
You will learn a simple approach to producing your own personal brand video, also known as an "About Me" video. How many times have you had to stand up and give your pitch? So grab your Smartphone and get ready to produce your very own About Me Video.
Your Instructor
Frank Farrell was drawn to audio, video and electronics growing up. In 1978, while still in high school, Frank launched Custom Video Productions. He landed a job as the “go-to” video guy for Bell Laboratories in Holmdel NJ. For the next 10 years, Frank produced hundreds of corporate and industrial videos for Bell Labs, AT&T, Lucent Technologies, etc. Today, Frank’s CVP team provides services in all aspects of marketing and has won multiple creative awards including NJ Ad Club, JSPRAA, NJBMA and most recently a First Place Award with the NJVA.
Libby B. Varghese is a seasoned Registered Patent Attorney with years of experience handling matters related to Trademark Law, Copyright Law, and Corporate Intellectual Property Due Diligence.
Ms. Varghese has filed, prosecuted and obtained numerous patents in the U.S. and abroad on behalf of a wide array of clients ranging from individual inventors to large-scale corporations.
Ms. Varghese counsels clients in all phases of seeking and obtaining a patent. Whether a client needs to evaluate an idea to see if it is patentable, to determine whether to file for protection in the U.S. Patent and Trademark Office (USPTO) and/or foreign patent offices, or to defend a patent application or an issued patent before the USPTO, Ms. Varghese guides clients through a complicated patent system. Ms. Varghese regularly assists clients in the preparation, filing and attainment of utility and design patents. She also handles reexamination and reissue of patents.