LinkedIn: Focusing Your Efforts for More Impact

Free Workshop

For most small business owners the big question is, "What should I spend my time DOING on LinkedIn?" If you're like most people in business, you have very limited time and energy to put toward social media, so you could use a few tips and tricks to make LinkedIn a more powerful, efficient tool to support your networking efforts.

In this interactive workshop, Social Media Strategist Abbie McGilvery will provide you with some "magic tricks" and her top five tips for focusing your efforts to make the most impact on LinkedIn. You will walk away with a better understanding of how to navigate the platform, how to grow your network authentically, and how to make better use of your online networking time.

In this workshop you will learn to:

Optimize you LinkedIn profile
More easily navigate your way around the LinkedIn platform
Use LinkedIn Groups strategically to demonstrate your expertise
Post more engaging content consistently
Use the new blogging feature in an effective way
Make better use of your online networking time
More efficiently find like-minded people, leads, and industry influencers on LinkedIn
Identify already have in your network and think more deeply about how those people are important to you/your business
Become more brave and powerful when talking about yourself online

You will walk away with:

A better understanding of how to use LinkedIn strategically to grow your network exponentially
5 tips for focusing your efforts in order to make the most impact on LinkedIn
A list of LinkedIn groups of interest to you

This workshop requires that you have a basic knowledge of LinkedIn, have a LinkedIn account, know your password, and are able to login successfully on your laptop or tablet.

Meet Our Presenter

Abbie McGilvery, Social Media Strategist/Owner, From The Nest

Abbie helps individuals and organizations get focused on their marketing goals, plan for growth, and figure out how to best use their authentic voice to match their products or services with their audiences’ needs and desires. She's been called a Marketing Maven and a Networking Expert, but prefers to think of herself as a creative "social media scrapbooker" with a focus on helping business owners and organizations build brand visibility and tell their stories on social media channels. Working one-on-one, she serves as an adviser, guide, and mentor for the people she works with. She enjoys speaking, bringing together groups of brave people, inspiring others to tell their stories out loud, and watching creative people SHINE!