Why...and how... do you need to build your brand?
Join us as Anna-Vija McLain, successful entrepreneur and SCORE Mentor, shares what a company brand is and exactly how to build yours. We’ll unpack the differences between Marketing and Branding and you'll learn how to increase your audience and engagement by using the right messaging, presenting the best parts of your business, and packaging your offerings to sell! When this workshop is over you’ll understand why authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
Note - To get the most from this workshop, we highly recommend you complete our Brand Building worksheet prior to the session. It will be sent to you three to five days prior to the workshop.
Instructor: Anna-Vija McLain
Over her 18 year career in hospitality and business management, Anna-Vija has become an expert in small business efficiency and growth. Working with small business and entrepreneurs, her company Piccolo Marketing helps companies grow with comprehensive strategy and execution. Using these skills, Anna-Vija has grown the business to $500,000 in under 5 years! Anna-Vija is a public speaker, coach, and SCORE Mentor.
You can pay $25 when you register.
Walk-in attendees must check the workshop calendar after 6:00 Friday evening before the workshop to see if the workshop is cancelled.
Registered attendees will be notified of any changes or cancellations.
Feel free to bring your own beverage since there are none available within the building during the workshop.
Park and Enter the building from the Lower Level.