Where
Collaboration Business Consulting3196 S. Higuera Street, Suite D
San Luis Obispo, CA 93401
Driving Directions
E-Mail Marketing Essentials:
Basics to Advanced!
San Luis Obispo - March 6, 2020
1:30 p.m. to 3:00 p.m.
For every $1 spent on e-mail marketing there is an average $44 return on investment. If you are not already doing it for your business, you need to start now. This class will cover the basics to the advanced techniques to propel your email efforts.
You will learn:
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- Why E-Mail Marketing is so important to your business
- The 5 C’s of E-Mail Marketing Basics
- How to create a content calendar with a complimentary digital version sent to all students ($27 value)
- How to pick the e-mail platform right for your business
- Best times and days to send emails
- Why List Segmentation is important (case study provided)
- Basic Automations
- How to create e-mail graphics using Canva
- How to set up google analytic tracking links
- A/B Testing Tips
The time and place for workshops varies. Please note when and where your workshop is being held.
Workshop Presenter: Patty Ross, California Wine Marketing
Patty has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has spent 15 years helping the wine industry gain traction online and also works with other industries to grow their brands including financial, fitness, legal, health and beauty, motorsports, landscape design, political activism and non profits.