Introduction to Search Engine Optimization

Eric will define SEO and explain its benefits. He will also provide five key things that you need to know and discuss whether you can do it yourself and explain outsourcing options. Eric will address:

Definition of search engine optimization; Basic understanding of how search engines work; How people interact with search engines and why that matters; Why SEO is necessary;  How it helps your business

Main differences between on-page and off-page SEO; On-page SEO-friendly design (meta tags, etc.); Off-page SEO best practices (backlinks, citations, social profiles, content creation); Top tools to use to help manage your SEO; How to monitor and track your results

Should You DIY or Outsource;  What is your bandwidth;  What is the scope and how will it get done; c. How much time, what tools will you need, and what are the added expenses;  How to find and interview SEO experts

 Speaker: Eric Sanchez

"I enjoy working closely with executive teams to understand their business and technology needs. I love doing this by surrounding myself with people that have a strong ethical compass and who prefer to help and inspire others as I do."

Eric Sanchez is dedicated to assisting businesses in achieving maximum potential through eliminating technology interruptions, and implementing new innovative technologies to streamline processes, and improve performance. Eric's specialties include: Implementing Effective IT Solutions, Consulting and Project Management, Web Design and Internet Marketing.  He enjoys public speaking, and speaks at many chambers, workshops and business groups year round. Also, he is a consistent contributor to Austin Business Journal and a presenter for SCORE.