Where
SCORE WebinarYour computer, tablet or mobile device
A Free WEBINAR from SCORE!
- From 12-1pm learn traditional and digital marketing basics with ease from your computer, tablet or mobile.
- From 1-1:30pm participate in an online Q&A session with other participants.
Whether you are starting a business, have an existing business or are responsible for marketing for a business, this workshop is for you.
- Marketing – what is it? What is it NOT?
- The “P’s” of marketing
- Segmentation, Targeting and Positioning
- Traditional marketing channels
- New media marketing channels
- Digital Marketing / Social Media best practices
- Terminology
- Useful examples
- Creating a Marketing Plan
Attend this FREE WEBINAR to learn how to get and keep customers; whether you are starting a business, in a business and wear many hats or are currently responsible for the marketing function in a business.
Presenters:
Tom Morgan: A graduate from Purdue University (Pharmacy & Pharmaceutical Sciences) and Indiana’s Kelley School of Business (MBA, Marketing). 40 years of experience working in a combination of small businesses (family pharmacy chain), consumer packaged goods and big Pharma (Eli Lilly, Roche). Experienced in marketing and marketing management in domestic and global marketing leadership roles.
Craig Malmloff: Over 15 years in strategic marketing, consumer product and service development ranging from a patented paintball video game with Hasbro to commercialization of Splenda Stevia to licensed paper goods of Frozen and Fortnite. Mechanical Engineering degree from Purdue University with Social Marketing specialization from Northwestern University.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.