April 8, 2020

SCORE Webinar:

Social Media Advertising

During Challenging Times

Save yourself hours of endless research or trial and error in the quest to build your digital marketing strategy. Start acquiring more customers by getting clear actionable steps to transform information into implementation. This live virtual workshop will help you cut through the fluff and dramatically shorten your learning curve to get your digital presence working for your business during this challenging time.

Learn the following:

-How to identify which social media advertising strategies are right for your business

-How to design a new Facebook/Instagram advertising campaign to market your product, service or even changes in service and why it is the best way to get the word out in your local community

-Why you should pay attention to those homemade viral videos in your newsfeed and what it can teach you about social selling

-How to instantly know when someone has mentioned your name or the name of your organization online anywhere in the world and how to get them supporting you in a few days on Facebook and other social networks

-Understand which metrics you should track and make changes to improve the effectiveness of your digital advertising campaigns

About Your Presenter: Toya Wilson-Smith

  Toya Wilson-Smith is a keynote speaker, digital marketing consultant and brand storyteller. She has taught over 1,500 service-based business owners on how to create winning social media advertising campaigns to attract new customers.  

Toya brings a unique approach to her coaching and workshops by combining her sales strategies, ability to simplify “tech talk,” and humor. Her background as an award winning sales professional managing multimillion-dollar territories for three Fortune 100 companies over a 15-year career prior to launching her own digital marketing agency has allowed her to relate to a variety of audiences.

Not only does Toya work with entrepreneurs and small business owners from around the globe, she has worked with AARP, Black Enterprise and the Small Business Administration.

She graduated with a B.S. degree in finance from Butler University and M.B.A. from Indiana Wesleyan University.

2nd Presenter:  Craig Malmloff

 Craig Malmloff: Over 15 years in strategic marketing, consumer product and service development ranging from a patented paintball video game with Hasbro to commercialization of Splenda Stevia to licensed paper goods of Frozen and Fortnite. Mechanical Engineering degree from Purdue University with Social Marketing specialization from Northwestern University.

                Register Now! 

  Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA