All Customers Are Not Created Equal;  The Value of Market Segmentation

Not every customer is right for your business. Success is achieved through knowing which target market you should pursue.

Who are your customers? What do they want? How do I find them?  Why will they choose me?

It all starts with segmentation: grouping potential buyers by common needs and characteristics. 

In this workshop you will learn:

• Why segmentation is important
• Different ways to segment prospects
• Which segments are right for your business
• How to prioritize segments (spoiler alert: you can't have them all!)
• How segmentation connects with your marketing efforts (social media, advertising, web design, etc.)

Fee $40

Promo Code: In light of the economic situation caused by the COVID-19 coronavirus, our June Online Workshops are being offered at a discount.

When registering Apply promo code 5JU718 to receive a 50% discount.

About our Instructor

Tim Loden - Score Mentor in three areas. Marketing, Advertising and Creative Services. Tim has spent nearly four decades working for global companies mainly in B2B marketing, sales team leadership, country management, global brand management, and new business development.  He has led teams as small as four and as large as eighty.