Greater Dallas AFP Workshop Series: Summer of Online Fundraising Optimization

Donation Page Optimization

On the second Wednesday each month this summer, NextAfter and AFP Dallas is hosting a webinar exploring a different area of online fundraising with a highly practical and research-backed webinar.

Register for individual webinars, or save and register for the entire 3-part series!

(Even if you missed the June and July webinars, you can still register for the series and receive the slides and recording for Sessions 1 & 2!)

Session 3: Donation Page Optimization | Wednesday, August 12th, 2020 at 1 pm CDT

Learn how to turn more website visitors into donors with an optimized donation page. After this presentation, you’ll know:

The three types of donation pages and when to use them and why.
How to increase value and reduce friction on your main donation page to increase conversation rate, average gift, and revenue.
How to position and secure recurring gifts.

Session 2: Email Fundraising Optimization | Wednesday, July 8th, 2020 at 1 pm CDT

Learn how to optimize your fundraising emails to get more opens, clicks, and donations. After this presentation, you’ll know how:

To send emails that stand out in your donors inbox.
To use the sender, subject line, and preview text to get more opens.
To craft a personal, human and high-performing email appear

Session 1: Email & Donor Acquisition | Wednesday, June 10th, 2020 at 1 pm CDT

Learn how to use content to grow your email list and acquire donors, instantly! After this presentation, you’ll know how:

To create and present an offer to better acquire emails.
To use Facebook ads to generate quality traffic.
To use an instant donation page to turn new mail subscribers into donors quickly.