FREE WEBINAR
This presentation will cover the following topics and include several exercises to help you in your quest to price your services or products "right".
Presented by: Per Sjofors, Founder of Atenga Insights.Pricing has always been an interest-area for Per. As a serial entrepreneur, running companies in Europe and the US, he did pricing experiments. Some of these worked spectacularly well, some did not work at all. As a result, Per founded Atenga out of his frustration that what business schools teach about pricing is too abstract, too academic for a business executive to act on. Likewise, with books about pricing. Consequently, he set out to make pricing practical and actionable. "Pricing for business people." Since then, he has been at the forefront as a thought leader in everything pricing and he is a sought-after speaker for a variety of conferences and business circuits.
Per appears regularly on business radio shows and gets quoted regularly in the financial press, including Forbes, Fortune Magazine, Inc. Magazine, The Street, Industry Week, Business Insider, and the Financial Times.