Design Thinking- Responding to Change Quickly and Efficiently

Design Thinking is a framework for identifying and solving problems. It is about being able to respond to change quickly and efficiently with the customer in mind. This is especially relevant in today's changing world.

Design Thinking can teach small business owners how to become focused on seeing the world through their customers' eyes and how to uncover those customers' real needs, how to generate ideas for solving them and how to quickly learn which of those ideas are viable in the marketplace.

This webinar will describe the 5 steps of Design Thinking and how to execute each step using common techniques and strategies including understanding the customer through interviews, surveys etc, synthesize the feedback, and how to pick which problems to solve.

The skills learned in this webinar will help small business owners navigate through today's  environment and prepare you for any future change you will need to address.

Presenter: 

Michael Clausen

Mike is product manager with over 5 years experience in tech start ups and large companies. He has worked in individual contributor and manager roles, and has experience in product strategy, business development, customer relationship management, coaching, leading, and mentoring. Ultimately, the skills of a product manager map nicely to the world of small business in that the end goal is understanding customers deeply and helping them meet their needs. The role is about customer empathy and innovation, and this is where Mike aims to help.