Back to Business Series Part I: Listening To The Customer Webinar

June 10, 2020; 7:00-8:-00 PM

This session will teach us how to listen better to our customers and observe them, with the objective of putting realistic business metrics in place that predict sales success with them. We will learn how to keep thinking like a customer while performing our work. And we will learn how customer needs and priorities are changing as a result of the global pandemic and what to do about it.

Chris Stiehl of Stiehlworks has built a consulting business involving medical and healthcare clients, high-tech clients, electric utilities, welfare-to-work and youth governmental programs. This includes employee satisfactions studies, non-profit customer satisfaction projects and retreats, retailing construction supplies and major manufacturing equipment (from generators to flow meters). Much of this work has included “Voice of the Customer,” benchmarking, and “Internal Metrics” projects assisting management teams in becoming more customer-focused and profitable. And he is a business professor at UC San Diego.