Where
This is an online event.Payment
Register and pay online - $20
When building a marketing strategy for your products or services, one integral part of the strategy is communicating your authenticity and integrity of your brand and how it relates to your consumer. Consumers need to know, like and trust you in order to do business with you. Join in as we take you on a visual investigation into storytelling as well as marketing content strategy.
We'll Explore How To :
- Share your ideas, experiences and values that represent the true essence of the brand
- Write out your story premise to clearly state your problem, solution, and success
- Inspire others to take action and become your brand ambassadors
- Learn the basics of creating a marketing plan to align with your brand objectives
Instructor: Patty Ross
Patty, a native Angeleno, has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal, health and beauty, motorsports, landscape design, political activism and non profits. Golden State Marketing, and her other business,California Wine Marketing, were founded in 2006.
Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.
Instructor: Gina Cinardo
Gina Cinardo is an enthusiastic portrait photographer and branding strategist. She is hired by entrepreneurs who are ready to take their business to the next level with a genuine and well-defined brand image and message. She specializes in defining and capturing the true essence of a brand that connects them to their target audience. With a BFA in Fine Art Photography and a strong working background in visual marketing, she understands the importance of making a great first impression to attract one’s ideal customer.