SCORE ENTREPRENEURIAL & LEADERSHIP WORKSHOP - 003 Marketing Plan 

In this third workshop of the Simple Steps Series, you will learn how to market your startup business. You will complete a competitive comparison, create a product and services description, develop a pricing strategy, identify your target markets and channels, outline a marketing message, and learn sales basics.

Workshop 3: Marketing

In this introduction to marketing communications, learn how to maximize your customer reach. Outline and execute a marketing strategy. Test your marketing message. Choose the right sales channels. We discuss different marketing and pricing strategies, positioning, and the difference between features and benefits.

Instructor: Kat Shepherd

Kim “Kat” Shepherd is a traveler, entrepreneur, author, business, marketing, and skills trainer and for over 30 years she has worked as a business and computer professional. Mrs. Shepherd’s business, Kat's company "The Ultimate Professional Inc." provides training in digital marketing, business skills, and computer software. Also, she is an Instructor at The University of California Riverside Extension. Mrs. Shepherd is a dynamic and powerful speaker that incorporates an energetic unique style to engage her audience in an array of business. Both professionals and those new to business take away something valuable when listening to her speak. Kat is able to do this by speaking from a profound place of experience in the business world. From a start-up company to a multi-million dollar enterprise, she has maneuvered through economic instability and common pitfalls in the business world and shares her experience.