Virtual Workshop -Give Your Content Some R&R: How Repurposing and Recycling Is Your Superpower 

As the number of social channels continues to grow, social marketers are expected to fill each platform with a never-ending stream of content. Yet most brands don’t have limitless resources for content creation, so smart marketers do the next best thing: repurpose existing content across several channels. In this session, we’ll go over some best practices for creating an efficient content workflow across channels.

You will learn:

What tools and processes to use to save time and money
How to gain more brand visibility by repurposing your content
Best practices for repurposing content for each channel

Speaker Biography

Hank Hoffmeier

Hank is an author, speaker, podcast host and Sr. Manager of Client Success at iContact, a j2 Global company (Efax, PCMag, Mashable, IGN, Ziff Davis, Campaigner, and more). With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.