Where
This is an online event.
The In-Business Guide to Tough Times – Marketing on a Dime
Part 5 of SCORE's Six-Part Webinar Series
Get your name and product out to potential customers and clients without spending a lot of money. (Presented by Sharon Schulman, SWFL SCORE)
For the first time, SCORE Chapters within the nonprofit’s District 480 are joining forces to offer small business owners throughout the region the critical guidance needed today to determine whether they should stay in business and the best steps for moving forward. In a special six-part webinar series, presenters from five SCORE Chapters will guide small business owners—the backbone of the local and national economy—through an easy-to-follow, four-step process for meeting today’s small business challenges and creating a path for the future.
Small business owners need to learn how to take action to preserve their livelihoods and those of their employees now more than ever. According to an April survey from Main Street America, 7.5 million small businesses nationwide will shut permanently if business disruption caused by COVID-19 continues unabated. In Southwest Florida, in Lee County alone, a recent survey by Florida Gulf Coast University’s Regional Economic Research Institute shows that 56% surveyed businesses reported a decrease in demand of more than 50% as a result of the pandemic.
Each webinar will take place from noon to 1 p.m. The series is free. Participants are encouraged to attend each one for comprehensive guidance. Registrants will be enrolled in the entire series upon registration.
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Speaker:
Sharon Schulman
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Sharon Schulman recently retired as the Special Advisor to the President of the William J. Hughes Center for Public Policy at Stockton University. During her tenure, she held positions of Chief University Relations and Marketing Officer, Chief Executive Officer for External Affairs and Institutional Research, Interim Chief Development Officer, and Executive Director of the Stockton Foundation. Her portfolio includes marketing, public relations, publications, web and social media communications, and government relations.
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