Brand Story (The Foundation)

If your brand feels lost or weak right now, it’s not too late to recover. Join John Paulsen to learn more about your Brand Story and why it’s so important for the future success of your business. Is your business struggling to find its place in the midst of a changing world?. Now, more than ever, it’s critical for you to ensure your brand is built on a solid foundation that will withstand external changes and internal pivots. The good news is, if your brand feels lost or weak right now, it’s not too late to recover. The secret is in uncovering your Brand Story – that defining moment of purpose that gave way to the birth and growth of your business. Learn more about your Brand Story and why it’s so important for the future success of your business.

       Speaker: John Paulsen

An entrepreneur and ideator, John Paulsen spent the last 21 years developing brands and their digital and traditional strategies. His diverse background includes digital media, web development, SEO/SEM, eCommerce, Social Media Strategy, and entrepreneurship. Currently, John is leading the brand exploration, marketing and web strategy offerings for HMG Creative (www.hmgcreative.com), a design and marketing agency in Austin, Texas. He strategically guides clients to find their brand’s purpose by discovering their ambition, clarifying their approach, and effectively living out their unique brand story.