Invigorate Your Brand - 09/24/2020 - C1000

Duration: 2 hours

WEBINAR OVERVIEW

Does your business enjoy top-of-mind awareness with your customers? Do people like and trust you? How can you help your brand rise above today’s noise?

In these times of uncertainty and conflicting concerns, people are reaching out for constancy and things to believe in. Whether you offer a product or service or sell directly to consumers or businesses, make sure your words and images telegraph who and what you truly are.

If you want to ensure that your brand is resonating and connecting with your customers, this webinar is for you.

Brands matter more than ever

Conducted by an expert in building and growing brands, Mary Tan, this webinar will discuss the Four C's of Branding that can help ensure your brand’s continued relevance and success.

Learn the emotional underpinnings of branding; acquire practical tools that increase your brand’s chances for short and long term success.
Participate in small virtual group discussions and ask questions about your business and your brand when you register for this informative webinar.

WHAT YOU WILL LEARN
At the end of this webinar you will have the knowledge and resources to:

Apply the Four C's of Branding so your business stands out from competitors
Begin to develop a powerful post-pandemic marketing and communications strategy
Message more effectively across media platforms and channels
Build a strong relationship based on appreciation and trust

WHO SHOULD ATTEND?

Startups and existing businesses

About the Speaker:

Mary Tan

Mary Tan has been a marketing and branding expert for over thirty years. She worked at Colgate Palmolive in a wide range of marketing and strategic planning roles. She managed and helped build major brands such as Palmolive, Colgate, and Ajax both in the US and 150 other markets around the world. Mary has in-depth knowledge of branding, product innovation, business development, business management and strategic planning. She is an expert on inbound and outbound marketing for profit and non-profit companies. She has also worked in retailing as well as nonprofit and publishing sectors.

Mary is a co-founder of New York Women in Business, a coalition of nonprofit, government and professional women’s organizations dedicated to the success of women entrepreneurs.

Webinar Fee: $25

There will be no refunds for this webinar unless SCORE NYC cancels it.