Where
This is an online event.Marketing to Your Target Market and Research Tools
This webinar will be presented online via Zoom; pre-register now and you will receive the Meeting ID information and password the morning of the webinar. The workshop is free for all registrants and will begin promptly at 5:30 PM.
Marketing can be as easy as P.I.E. Whether you are just starting your business or struggling to grow an existing business, this workshop is for you. Should you spend your marketing time and money online or in traditional marketing? Is a Facebook page the best place to market your company? By the end of this session, you will have the answers to these questions. You’ll also have a list of actionable steps you can take immediately to market your business for success.
In this workshop, you will learn how to:
- Take your customers on the journey from awareness to purchase
- Maximize the impact of the 7 Ps of marketing
- Discover the true potential of your company’s success in your local market
- Easily explain why you are better than the competition by creating a USP
- Discover why customers really want to buy your product or service
- Decide the best place to spend your marketing time and money
- Make your company stand out from the competition with branding
Take the first step toward increasing the success of your business. Register for this workshop today to start your journey to building your business – easy as P.I.E.
|
Speaker: |
Jack moved to Sarasota a year ago. A career marketing-advertising professional with over 35 years of experience in; brand management, retail food, full-service ad agency (for Chick fil-A and Georgia-Pacific), and hospitality (e.g. lodging, dining, recreation, and special events). He transitioned into a 2nd career as a college instructor with responsibilities in both the Communication and Business-Hospitality Colleges at Georgia State University for over 15 years. He holds a MBA in Marketing Management from New York University and completed his Doctoral courses in Communication at GSU. His expertise is in all facets of new product development as applied to various business and academic categories, and situations. |
