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This is an online event.Payment
This is a free event.
Advertising on Amazon
In this workshop which is the fourth of a four-part series, you’ll explore advertising options. You’ll learn how to use those keywords in your listings to target your customer, create cost per click ads, coupons, deals, and subscriptions to build awareness and incentive to try your products. There will be a live Q&A session with Amazon to help you understand how to choose advertising options that work for you.
This class will cover :
- How discovery and conversion both lead to sales
- Sponsored Products and Sponsored Brands
- Deals, Coupons, and Subscriptions
- Budgeting for advertising products
- Strategic learning from ad campaigns
Instructor: Jennifer Kuznicki
Jennifer Kuznicki leads the Small Business Academy initiative, which focuses on providing tools, programs, education, and advocacy for the millions of small businesses that work with Amazon. The Small Business Academy provides educational content for all small businesses and aspiring entrepreneurs interested in working and growing with Amazon, including retailers, authors, artisans, service providers, software developers, delivery drivers and more. Amazon Small Business Academy strives to make this content more approachable and available to businesses on their terms and in their learning style.
Kuznicki has been in client and employee education for 15 years. Her focus is creating straight-forward and engaging training solutions to help learners progress on their journey. She holds a Bachelor’s Degree in Business Administration from Kent State University.