How to pivot your marketing - without throwing out your existing strategy - 10/15 - $25 - C0062

2020 has been disruptive for all businesses. A handful of companies have been fortunately COVID-proof, but the majority of us have had to adapt (pivot) our businesses in some way. At the very least we have had to change how we operate, while some have had to change what we offer too.

Any fundamental business change has a knock-on effect on how you market yourself. So, how do you flex your marketing and brand strategy so that on the one hand there is continuity, but it also reflects the reality of your company now? I will take you through how to audit your existing marketing strategy and rework it.

This class will look at:

• How you might have changed your business and what impact that has on marketing
• What the current customer trends are and how that affects your audience
• What parts of your marketing plan to throw away, and what to keep

After this class you will be able to:

• Realign your business strategy with your marketing strategy so you’re still on track
• Review your marketing strategy and spot the changes that need to be made
• Come up with new tactics that fit the moment, knowing that they’ll help you achieve your goals

Your Presenter: Georgina Miller

Georgina is the founder of Crabapple Communications, a marketing consultancy based in Golden, Colorado. She works with small businesses throughout Colorado to help them meet their strategic objectives. She provides bespoke advice and services for her clients, including creation and implementation of their marketing strategies, development of written content and digital marketing. Drawing on her extensive experience from multiple industries, she supports her clients develop the best marketing strategy and then helps them implement it. With 12 years’ experience working in global and boutique public relations and marketing agencies, and as an independent expert, she brings a storytelling approach to all the marketing disciplines.