Perfecting Your Pitch - 10/07/2020 - C1000 

Duration: 2 hours
The webinar begins with a 45-minute presentation, then participants will divide into two working groups lasting an hour and 30 minutes. Then everyone regroups for a final 15-minute wrap-up session. 

Who should attend?
Startups and small businesses who want to close the sale, whether it is to potential buyers of their products and services, lenders, or investors who are considering funding their growth.

Description:

What makes for a great pitch? Why do some pitches nail the opportunity while others, well, miss the mark?

Great pitches are more similar than not, whether you pitch to buyers, lenders or investors. They are all about knowing your audience, crafting the right messaging and delivering them impactfully. But end goals can differ with your audience and this can shift the way you structure and deliver your pitches.

Experts with more than thirty years of finance and marketing experience will lead this hands-on workshop. It is structured around a series of small group exercises designed to hone your ability to craft the perfect pitch.  

Learning objectives:
At the end of this interactive webinar, you will be able to:

• Understand the key elements of a great pitch, whether given in person or online 
• Craft a compelling and relevant story about your product, service or business 
• Use feedback productively to strengthen your pitch
• Deliver your pitch powerfully to achieve your end objectives

Participants can choose during registration to spend the second half of the workshop in either B2B /B2C or investor-focused discussion groups. Each will have an optional 20 minute pitch development and practice session at the end.

Presenters:

Carolyn Katz, Financing Expert

Carolyn Katz is a former banker, venture capital investor, strategic advisor and small business owner.  She has broad expertise in small business and startup funding, preparation of business plans, financial forecasts, investor and pitch materials and has run workshops on lending, crowdfunding, profitability and pitch preparation.

Mary Tan, Brand Strategist

Mary has in-depth knowledge of branding, new products, and  business development/management in a variety of settings. She  is an expert on inbound and outbound marketing for profit and  non-profit companies. She spent more than 30 years at Colgate-  Palmolive managing and building global brands such as Palmolive, Colgate, and Ajax. She had previously worked in the retailing, nonprofit and publishing sectors. Mary has an MBA in Marketing/Finance from Columbia Business School. She is a certified SCORE mentor. 

Webinar Fee: $45

There will be no refunds for this webinar unless SCORE NYC cancels it.