When
Sunday, September 20, 2020 at 8:00 AM EDT-to-
Monday, September 28, 2020 at 11:00 PM EDT
Add to Calendar
This is a Recorded webinar.
Small Business Strategy in an Economic Downturn
On Demand Webinar September 20 through 28
- Define your market and competitors
- Identify your market niche and target customer
- Develop a compelling marketing strategy to attract profitable business
Course Outline
- What is the new Marketing Strategy?
- Why is it important to your Small Business?
- What is the Value Proposition, What is Your USP?
- What is the Market Planning Process
- The Marketing Plan
- How to implement
- Measurement and Review
- Adapt and Modify
SCORE is a resource partner of the Small Business Administration, U. S. Department of Commerce. Nurturing Small Business in the tri-state area with low cost education and free, certified mentoring, since 1964.
Your Webinar Leader:
Ms. Bonnie Rib
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Bonnie joined SCORE in 2016. In the past year, she has mentored clients in the Aviatra and MORTAR programs and has co-mentored numerous clients. Bonnie co-leads the new member meetings and is currently an active member of the Education committee. Prior to joining SCORE, Bonnie worked in the healthcare industry for 33 years, including 17 years with Johnson & Johnson. Bonnie was the Vice President/General manager and leader of multiple healthcare businesses ranging from $50 – $700M since 2005. Bonnie has 17 years of Marketing experience – as both a leader and individual contributor.
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