In Part 1 of this webinar we focused on a more introductory approach to Google Analytics, while today we will dive deeper into the more intermediate concept.
In the first part of this webinar we will focus on how to set up goals and events in Google Analytics, as well as the goal types you can use to gain more valuable insights about your website.
We will discuss utilizing Google Tag Manager in this process. Then we will go into primary and secondary dimensions and how you can use those tools to get a more in depth view of your data.
In the second part of this webinar we will discuss using segments to analyze the trends in your business for more strategic decision making.
Lastly, we will cover getting the most from ALL you Google products by linking your analytics for more powerful insights.
Click the button below for full details and to register today!