Embracing the eCommerce PIVOT

The impact of COVID has accelerated penetration of eCommerce to the total Retail landscape by 10 years in just a few months.  For those with a well-established digital footprint this has meant astronomical growth.  For those who haven’t yet ventured into eCommerce at all or those who have a fledgling online business this has meant moving forward at breakneck speed to shift focus from bricks to clicks and figure out how to convert foot traffic to online traffic or risk total business disruption for who knows how long.  It takes 21 days to form a habit and customers across all demographics & generations are repeatedly seeing the benefits of shopping online.

eCommerce as a whole is thriving and was already on a much healthier growth trajectory than Brick & Mortar.  It is no longer optional.  This workshop is geared for the small to medium sized businesses who are feeling overwhelmed with how to start selling online for the first time or could use some guidance on how to take their existing but nascent eCommerce business to the next level as they are relying more on this channel due to COVID.  So that you don’t get left behind, we will cover the fundamentals to get you past square one and key elements needed to optimize for growth.  We will also explore some of the current Omnichannel levers that are supporting explosive growth such as curbside, contactless payments, social shopping, and more.  Non-sellers will learn how to get started online and current sellers will learn how to shore up their online business and optimize for growth.  We will wrap up with a Q&A to answer as many questions as time allows.

What You Will Learn

• Keys to getting started selling online
• Keys to get the most out of your existing online business
• Website user experience best practices
• Digital Marketing general guidelines
• Overview of Omnichannel solutions to bridge bricks and clicks
• COVID Pivot best practices

Each participant is invited to take advantage of a FREE 15 minute guidance session* for one-on-one advice regarding an eCommerce question they may have. 

*One per business.   

Instructor: Jeanette Garner, Founder, eTail Maven eCommerce Consulting

VP of eCommerce, On Demand, providing high caliber eCommerce firsthand know-how based on a 15+ year track record of building digital businesses from the ground up and delivering superior results while running eCommerce Departments and Divisions for some of the most well-known, major multi-channel retailers and global brands including saksfifthavenue.com, macys.com, victoriassecret.com, kerastase-usa.com, lancome-usa.com, narscosmetics.com, and shiseido.com.

Since 2000 Jeanette has leveraged her roots in brick & mortar and translated what works to online, growing eCommerce businesses by double and triple digits.  Operating as a Consultant since 2014, Clients get the benefit of her broad and deep Executive level talent with full P & L ownership experienced in leading teams focused on the day-to-day running of the business, merchandising, digital marketing, CRM, web analytics, project management, web development, creative, customer service, and fulfillment in North America as well as Europe. 

Through her eCommerce Consulting business, eTail Maven, Jeanette provides cameo engagements for next level business impacts - enabling smaller online businesses to become mighty and larger ones to blaze forward, faster.  Small to medium sized businesses leverage her know-how to assess what’s working, what isn’t, and where the growth opportunities lie.

eTail Maven has an eCommerce Words of Wisdom Youtube series,  a Facebook page, a LinkedIn page, and an Instagram page where you can learn eCommerce industry stats, highlights, and be warned of red flags to watch out for.

Register Now!