Introduction to Google Analytics and Optimization - 11/06/2020 - C1000 

Duration:  2 Sessions @ 2 Hours Each

EVENT OVERVIEW

Want to supercharge your business growth in 2021? Need the information to see which online marketing resources are working for your business, and why? It’s not the budget or size of your business that matters. It’s data and how you analyze it. This webinar series is for you!

Analytics and social media marketing expert George Gill will take you through 2 sessions. During these 2 webinars, you will learn how Google Analytics can guide you to make decisions that multiply your results and drive successful change in your business. 

SESSION 1
At the end of the first session,
you will have the knowledge and resources to:

• Comfortably navigate the Google Analytics interface 
• Set up your analytics to match your business objectives
• Describe the metrics and dimensions of Google Analytics, what they mean and how they apply to your business 

WHO SHOULD ATTEND SESSION 1?
Small business owners or executives who have never used Google Analytics, or have occasionally looked around it without knowing how to act on the information they see.

SESSION 2
At the end of the second session,
you will have the knowledge and resources to:

• Isolate your data to reach your targeted customer(s)
• Track additional marketing (flyers, newspaper, radio, etc.)
• Measure campaign success (online and traditional)
• Define where to look for data that matters
• Summarize the optimization process

WHO SHOULD ATTEND SESSION 2
Those who have taken Session 1, or who can already navigate the Google Analytics interface, know how to set up analytics to match their objectives, and describe analytics and dimensions of Google Analytics as they apply to their business.

Facilitator:  Jim Alles

Chief executive with e-commerce background and experience; expertise in computer systems and software programs, and  web design, specifically for increasing revenues. 

A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.

Speaker:  George Gill
CEO and Founder, GILL Solutions Management, LLC 

Founder and senior consultant of GILL Solutions Management (GSM), George Gill (@GeorgeGill) helps businesses grow and master the power of online marketing through metrics, using Google Analytics. 

Prior to founding GILL Solutions, George founded seven startups throughout his career spanning retail, service, and business-to-business entities ranging from  single- to multi-location, and the development of his own franchise with international locations in Canada and the United States.

George has been a featured speaker at Digital World Expo, the OBM Network, and the Chamber Business Forum. He is also a member of the Canadian Internet Marketing Association, Toastmasters International, and a former board member of the Water Level Alliance.

Webinar Fee 
Session 1 Only:  $25
Sessions 1 & 2:  $45 (bundle)
Session 2 Only:  $25 

There will be no refunds for this webinar unless SCORE NYC cancels it.