Where
This is an online event.2020 Digital Marketing Bootcamp
Digital marketing has forever changed the way small businesses talk to customers. In this workshop, you will discover the most important aspects of a successful digital marketing campaign.
Join us as we explain the top communication trends that small businesses must learn and use to reach today’s digital-savvy consumers. This class is perfect for the small business owner who’s just getting started with digital marketing or is trying to take their digital marketing efforts to the next level.
1. 5 key principles to understanding digital marketing.
2. How a marketing plan serves as the foundation for digital efforts.
3. Why a website is the center of your digital universe.
4. How to drive online traffic to your website
5. How to track results to match what’s most important to your business
6. The importance of creating a compelling story at each stage of the customer journey
7. Putting all this together into something you can afford.
Our Speaker: John Rhind
John is a creative marketing communications leader with over 35 years of experience. He’s helped dozens of Fortune 500 companies build strategic marketing programs that combine digital and traditional marketing approaches to deliver measurable results. John is a Certified Inbound Marketing Professional, has a Bachelor of Science from the Scripps School of Journalism / Public Relations at Ohio University, is an active community volunteer, and is one of our Columbus SCORE volunteer mentors.