Marketing for Startups - 02/18/2021 - C0405
Marketing for Startups
As an owner of a small business, your primary goal is to grow sales profitably. And one key way is to effectively market your products and services. You may not be an expert in marketing but you must understand why some products and services succeed more than others. And what forces act on your business, the strategy of pricing, and the strengths, weaknesses, opportunities and threats related to your business. These make up the fundamentals of marketing that every owner must know and be prepared to apply to your situation. These are not complex topics but often overlooked in the rush to grow sales. But only good marketing leads to better sales. Marketing teaches you to understand why customers are buying or not buying and what needs to be done to grow the customer base and make them buy more of your product. Join us for this seminar where we will focus practical principles of marketing.
Key Topics:
- Difference between marketing and sales an their relationship
- Identifying different segmentation of customers to target
- Developing the right message to position the product in customer's minds
- The strategy of pricing
- Analyse the strengths, weaknesses, opportunities and threats
- Know what and how external forces impact your business
- Best practices and check list of marketing
Learning Outcomes - People who attend this class will learn:
- Market-driven plan for your business
- Pricing strategy based on value it offers
- Understanding competitive forces and how to act
- Building your strengths, overcoming weaknesses
- Recognizing opportunities, and understanding threats
- How to retain and grow your customers.
This interactive session will also include live Q&A so you can ask your specific questions!
Registration Information
Registration Fee: $55.00
Veterans: Free admission is available for this class. Click Here for details.
The link to join this video conference class will be included in your registration confirmation email.
If you have trouble registering, send an email to info@svscore.org
About The Course Instructor:
Prem Talreja
Prem Talreja is the President of SV Marketing Solutions and SV Financial Services, in the Bay Area, CA. Prem has lived in Silicon valley since 1983. He has an MBA from Duke University and MS in Engineering from University of Wisconsin. Prem has been actively engaged in tech marketing and general management throughout his career. Since 2012 he has invested in 15 startup companies and actively helped them in the formative stage. He has taught marketing at UC Extension from 2008-2014 and is passionate about mentoring and helping business owners. In 2020, he started SV Financial Services to help small and medium businesses secure commercial capital for their growth. He is married, has two daughters and 3 grandchildren.