Mo will clarify SEO and help you to understand how you can use it to leverage your marketing dollars. He will cover:

• What is Search Engine Optimization and how does it work?
• What is SEO/organic traffic vs paid traffic?
• What you should know about on-page vs off-page SEO?
• Is SEO right for you? Is it more effective to spend your marketing dollars elsewhere?
• What questions should you ask the marketing firm you hire to do your SEO?

   Speaker: Mo Hossain

Mo is an expert in Technology Strategy & Digital Business Analysis. Mo worked in NYC and London with international companies for several years, where he helped major retailers, media and technology companies make sure their customers were having a great user experience. After working as a Sales Engineer, Solutions Consultant, Software Developer and DevOps Engineer, he decided to open up his own business, Data Up, to help small and medium size businesses understand their data and create a better online experience so their customers keep coming back..