How To Start, Open & Operate A Restaurant - 02/06/2021 - C0506 (Online)

Has opening a restaurant been your dream?

Operating a restaurant is both an art and a science. The art is the culinary creations you delight your customers with each time they visit. It is critically important to your success. Equally critical however is the “science” of operating a restaurant. By that we mean, the nuts and bolts decisions you make from the initial concept through celebrating your first-year anniversary

Successful restaurant owner and operator, Leland Dear will review the many steps required to operate a restaurant. Topics covered include:

• Choosing a concept
• Developing a business plan
• Marketing including location and social media
• Third party delivery
• Pros and cons of franchising
• Increasing sales and profits
• And operating in the new normal with Covid restrictions

Within each of these topics there are multiple actions steps to manage. Leland will review each area and provide insights from his own experience operating several established restaurants in California.

Owning and operating a restaurant is not a job, it is a way of life. Your success rate pursuing this dream will improve with smart upfront planning and the benefit of knowledge and experience from those who have done it before you. This workshop will enlighten, inspire and most important educate you to help you avoid costly mistakes. Our goal is your success

Led by Industry Professional & SCORE Counselor Leland Dear.

 Leland Dear has more than 33 years of business experience, including 14 years owning and operating a group of six restaurants in the San Francisco Bay Area. He also frequently counsels SCORE restaurant clients. Leland has a BS from the School of Business, San Francisco State University, and has 19+ years Corporate Retail Management experience in addition to his restaurant background.